Dubai, renowned for its glittering skyscrapers and extravagant lifestyle, is now making a name for itself in the world of fine chocolate. The trend of trying Dubai chocolate has grown increasingly popular, with shops and stores creating different variations of the treat.

This chocolate is said to feature a smooth and sweet exterior, with a pistachio-knafeh filling that is crispy, nutty, and decadent. The outer chocolate layer is thin, allowing the pistachio filling to really stand out.

The chocolate has been around since 2021, when the Fix Dessert Chocolatier created it in Dubai, and it was shortly branded as Can’t Get Knafeh of It. The chocolate bar gained significant popularity in December 2023 after a TikTok video went viral, and many influencers began promoting it on social media.

Opinions on this chocolate are divided, with some people loving it and others not so fond of it. It’s often described as looking unappetizing or even gross to viewers online. The irregular appearance of the knafeh filling is unfamiliar to those used to more traditional chocolate designs.

After trying the chocolate, I can confirm that at first, its appearance was a bit off-putting. But after taking the first bite, I was surprised—it was very different from what I expected.

One of the standout features of Dubai chocolate is its unique flavors. I tried varieties infused with exotic spices and nuts, which added an extra layer of complexity and excitement to the taste. The packaging is also elegant and luxurious, making it an excellent gift option.

Overall, Dubai chocolate offers a delightful and indulgent treat that is sure to please any chocolate lover. Whether you’re enjoying it yourself or gifting it to someone else, it’s a delicious choice that won’t disappoint.